July 20, 2020

Zach Soskin on Athlete Marketing, Brand Dev, and the Importance of Relationships

Zach Soskin on Athlete Marketing, Brand Dev, and the Importance of Relationships

Zach live most sports lovers dreams... as you'll hear in this conversation, Zach knew he wanted to work in sports at least since he was an undergrad at the University of Oregon's Sports Business Program. He then went on to manage social accounts for Adidas and even started their baseball page. After leaving, he took an opportunity to start Voltage Management, where he handles brand development for professional athletes. In our conversation, Zach talks about the process for figuring out what your brand is and how to scale via social media. We also talk about relationships... why they're important and how to build them through social media interactions. Follow Zach on all social platforms @zsoskin and as he mentioned, Voltage will be launching a new site which can be found at voltagemgmt.com

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